“Can I help you?” he asked her.
“Well, I’m actually looking for goat treats,” she said. Kind of sheepishly.
“Um, goat treats?” he stuttered. He wasn’t used to being stumped. “What do goats eat?”
“Well, the Internet said they like vegetables!” she was sure that would impress him. She HAD done her homework.
Eventually he and the high-heel clad, goat-treat seeking businesswoman found an appropriate treat for the lucky goat. He then stocked her basket with delectable dog and cat treats upon her request and dropped her off at the checkout, strangely sad that she would be leaving.
He = the worker at PetSmart one unsuspecting day
She = the fearless Jill Webb, our business development director, who is so in touch with her clients and their interests that when assembling novelty packages of pet treats for them, she let no goat go unnoticed
Here’s to marketing!