Contributed by Jill Johnson, Director of Marketing, Central Bancorp
I recently got on the bus — and what a ride!
As one of the newest board members of Community Partnership for Child Development, the local non-profit organization administering the Head Start program, I was excited to attend a Get on the Bus Tour with the staff of CPCD. A one-hour tour along with several other local business people, philanthropists and community members is designed to help attendees better understand the mission and programs of CPCD in a highly-engaging way.
The experience solidified for me all the reasons I decided to join the board of CPCD, and it also got me thinking about the marketing applications of a Get on The Bus Tour.
The concept is simple and powerful — provide a way for potential clients to experience what you do and why it matters to them.
For Central Bancorp, our “bus tour” is a modified lunch and learn concept where we gather our top professionals to meet with the owners and executives of a business to learn more about them and help develop and drive solutions to their challenges. Acting as an informal board of directors during an hour and half lunch meeting has helped our clients and prospective clients experience what doing business with the Central Bancorp family feels like.
So, a few good questions to ask yourself:
- What is the bus tour for my business? or How do I feature the best qualities of my business to my potential clients?
- How do I help potential clients experience what doing business with me is like?
- And how can I make that experience unique and compelling?
If you need inspiration I would highly recommend that you Get on The Bus with CPCD, click here for more information!
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Contributed by Scott Yeoman, CEO, Central Bank & Trust
Having spent the first four and a half decades of my life in the industrial Midwest, I have witnessed some wrenching changes over the past 20 years. The simple act of making things in the U.S. got much more difficult due to the lower costs of overseas competitors. Manufacturers looking to survive had to become much quicker on their feet, no longer able to count on a product having a profitable life cycle of 40 years. Fast forward to 2011 and an ability to quickly introduce new products and an incessant focus on productivity are the new requirements of the manufacturing game.
This shift renders manufacturing a desirable industry for any community.
Managers in manufacturing must have their eyes and ears tuned in to worldwide trends, not just to the other guy down the street. This global view stimulates an innovative environment with a constant infusion of new ideas back into the local community. Though manufacturing can be dirty and unglamorous, one of the major benefits of this trade is the legacy factor. Successful manufacturers often create an intricate family tree of suppliers and customers who directly prosper from their success. For those that succeed, the creation of wealth is the reward. And unlike many other businesses, the lucky owners of successful manufacturing operations make money around the clock, not just when the door is open.
Manufacturing gets into a community’s lifeblood and when that happens, much of that wealth stays in the community and gets spread to the arts, health, and human services. I applaud the Colorado Springs Regional Economic Development Corporation’s efforts to build a stronger foundation for manufacturing in our community.
**By way of disclaimer, which is something we are very good at in the banking industry, those aren’t actual arms in the photo accompanying this blog post. That’s an image from Truskin Gloves, a latex glove manufacturer in India, that carries the tagline “The hands we glove…Touch the lives you care.”
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