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Posts Tagged ‘business leaders’

Contributed by Charles Lamb, Director of Marketing, Central Bancorp

Whether you ar130327-pope-4a.380;380;7;70;0e or Catholic or not, following the election of Cardinal Jorge Bergoglio to the papacy has been nothing short of mesmerizing ever since he became Pope Francis I on March 13.

“Seriously, it’s Jorge Bergoglio,” said the new pontiff to the owner of a newspaper kiosk in his home country of Argentina as he called to cancel an old newspaper subscription. “I’m calling you from Rome.”  From personally paying his hotel bill, greeting some familiar priests before a Sunday audience, and foregoing the traditional papal red Prada shoes and throne, Pope Francis has so far—in just a few short weeks—put a new, more personable face on the Catholic Church. And, we could take from him many great public speaking cues that might help us better connect with our audiences.

If the Red Prada Shoes Don’t Fit, Don’t Wear Them: Pomp and circumstance are at the core of all things papal—and almost every second of a pope’s life is scripted right down to the color of his robes and, until now, the shoes he wore. However, Pope Francis has so far opted for a simple habit and his regular old pair of black shoes, instead of the more elaborate costuming and red Prada shoes popes traditionally wear.

The Lesson: Whether you are delivering a speech, responding publicly to an issue, or addressing a simple gathering, never put yourself in a situation that doesn’t suit you. If you are uncomfortable, your audience is going to be uncomfortable for you—and this is a huge barrier to overcome in being able to connect with your audience.

“Pray for Me:” Before the new Pope said anything substantive at all on the night of his election, he said a prayer, thanked his predecessor, and then broke with tradition and bowed to the 150,000 in Saint Peter’s Square and asked them to pray for him.

The Lesson: When Pope Francis stepped out onto the balcony, he approached the audience with the mindset that these were his people. They weren’t strangers, but family and friends. And, in a simple act of humility, he made his speech about them, not about him. Every public speaker who makes their speech or public address all about them, without providing a connection to the audience, is doomed to fail. When writing your speech, “good afternoon” should immediately be followed with a sentence that begins with “you” and not “me or I.”

Forget the Throne: Pope Francis has quickly become famous for setting his papal throne aside and addressing cardinals, bishops, priests, and the faithful down at their level. This other act of humility has enabled him to say, “We are brothers and sisters, standing on the same ground” in a very illustrative way, while increasing his stance greatly as leader of over 1 billion Catholics.

The Lesson: Don’t get lost in the intrigue of your title. You’ve certainly heard the idiom “We all put on our pants the same way each morning,” meaning that our similarities outweigh our differences. In order to connect with your audience and build the power and credibility you want, you first have to meet them at their level. Step from behind the podium, go out to your audience, and say hello, we are in this together. Then, your speech—and getting through it painlessly—becomes everyone’s job, not just yours.

Any of us who have stepped in front of an audience to speak know how difficult that task can be, especially when you’re in a position of power and have to persuade an audience to follow your directive. Before you deliver your next big speech, think about how the staging looks (is the podium way too big and elaborate to suit your style?), where the audience will be situated (close to you versus a football field away), know if you’ll have an opportunity to meet the audience and gain any knowledge or stories that you can begin with, and—most importantly—don’t think of your delivery as  “from me to them out there…” but, rather “we are all here together, and I am one of them.” Following these steps—as done so well by Pope Francis—will do you great service in tempering your fear and raising your credibility. Not to mention, you’ll be yourself and that will work wonders in making your delivery fun and not torturous.

Here’s the link to the night Pope Francis was elected.

If you’re interested in watching a few great speeches in American history, here are a few links to some of my favorites (always great to watch a few speeches before writing one to get you in the right mindset):

King Henry V

FDR Pearl Harbor Address to the Nation

Reagan “Evil Empire” (begins at about 1:30..great intro example)

A Beautiful Mind (John Nash Nobel Prize Acceptance Speech)

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by Jill Johnson, Vice President, The Corundum Group

As 2012 rolls on, we continue to watch the economy with rapt attention. This election and the handling of the pending “fiscal cliff” will both be very telling as to where markets and the global economy will head in coming years.

Congress is operating in an almost continual state of gridlock, and one of the most severe impacts of the stalemate will be felt when and if a series of planned tax increases and spending cuts go into effect the first day of 2013.

Few would argue that the shock of going off this fiscal cliff, as it is being called, would be easy for our economy to absorb.  Among the changes are the expiration of the Bush-era tax cuts, the Obama payroll-tax holiday, emergency unemployment benefits, and the reversion of exemption levels for gift and estate taxes.  The New Year will also see the introduction of new taxes to support the recently passed healthcare law.  When you look at all these factors you can’t help but hope for teamwork in Washington. Election outcomes will impact this whole scene as well as the following chart shows.

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The uncertainty around the fiscal cliff causes us to remain wary and has likely contributed to the sluggish pace of recovery we experienced during the second quarter.  According to a survey of small business leaders conducted by the US Chamber of Commerce, 90% are concerned about the impact the fiscal cliff will have on their business growth. Nearly three-fourths of the respondents believe the recent healthcare law makes it harder to hire more employees. Global factors are also contributing to a fear of the unknown, fueled by economic challenges that continue to impair most of Europe and a slowdown in China.

Chart Source: RBC Global Asset Management, CBO, GS, RenMac, BoAML, DB, Eurasia Group, ISI. Note: Figures and scenarios are rough estimates. * Bush tax cuts for households with <$250K in income, Alternative Minimum Tax patch, tax extenders package. ** Original targeted debt ceiling cuts, old stimulus expiration, overseas military draw-down.

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By Charles Lamb, Marketing Director, Central Bancorp

ImageAn article in the Colorado Springs Business Journal last month (Most Small Business Owners are Marketing Online) reminded local small business owners of key challenges they face in creating the right marketing mix to establish—and keep—their customer base, create awareness, and differentiate their product in the marketplace.

A marketing program to do all of the above is tough work, assuming most small business owners do not have their own marketing directors, graphic designers, web developers, and social media experts on hand to do the work it requires to bring in customers and build their business. So, most small business owners—as the article states—resort to marketing online. The reputation of online marketing is it’s inexpensive and easy, and that’s why small business owners rely on the internet and social media to market themselves. I have some thoughts on why this should not be your only strategy outlined below, but first there are several points within the article on which I agree:

Small businesses need to go where their audience is. This is especially important if you have just one location and where your e-presence can benefit your growth.

Participating, networking, and being found online is extremely important. How customers interact with you electronically is critical and could be a prospect’s first point of contact with you due to the growing utilization of mobile and electronic devices.

A majority of consumers use the internet to research products and services in their local area. A user-friendly and attractive website or mobile application will drive customers to your business.

What made me stop and think a minute while reading Monica Mendoza’s article—who is, by the way, a great local writer for the journal—is the second paragraph, which says that of the small business owners surveyed by Manta—an online site for small businesses—74 percent find networking online just as, if not more, important than networking in person. Yikes!

Sure, you might need a Facebook presence. And, you need a decent website. But, as a small business owner, it’s to your advantage to also invest in developing strategic alliances and partnerships out in the community. You can do this by networking and getting involved in the Colorado Springs non-profit and business communities—creating ambassadors for your brand, which will drive business through referrals. And, the good news is that you don’t need a dedicated marketing department to create decent volume of word-of-mouth marketing.

Online marketing would be your mass approach and building strategic alliances and networking would be your grassroots approach to building your customer base—and it could most definitely take both efforts to do the job of building your business. But, my point is that you cannot put all of your marketing eggs in one basket and ignore the other. All effective marketing programs have a mix of both.

For further discussion or questions, feel free to contact Charles Lamb at 719.228.1143 or Charles.Lamb@CentralBancorp.com.

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Contributed by Steve Schneider, President, CB Insurance

ImageEntrepreneurs invest their personal capital to start and build businesses. They write personal checks to make payroll, to fund equipment expenditures, and pay operating costs. They put their own money at risk in hopes of an acceptable return on their capital. Historically, investment risk taken by the successful entrepreneur has been rewarded by increased profits and a long-standing business venture. Those who opened businesses were lauded for their propensity and willingness to incur risk and for their commitment to community and growth.  

Not so much today. In this political season, entrepreneurs are painted as greedy or labeled as Wall Street “fat cats” In reality, most entrepreneurs across the USA are Main Streeters, like you and me. They sit across from friends and neighbors in local churches and restaurants. They get up each morning to work another day–to make a product or provide a service, train or manage staff, attempt to smartly grow a business, and to participate in and enrich a community. Each day across our country, entrepreneurs incur risk and employ others with no guaranty; only the hope of their own success.

On January 1, 2013, the financial success these entrepreneurs seek–the economic reward they pursue by putting personal capital at risk—will be severely diminished. Ordinary income tax rates for many small business owners in the highest tax bracket will increase by over 10%. A new 3.8% Medicare Tax (Obamacare) will be applied to certain investment income, such as dividends and interest income. Capital gains on investments will be taxed at a rate 30% higher than in 2012. Income derived from stock dividends will be taxed as ordinary income, rather than the current 15% tax rate – a whopping +400% increase for those in the highest tax bracket.  All this after the company itself has paid up to 35% of its income in corporate taxes. 

So what’s the big deal? Those doing well should “pay their fair share,” right? We can always debate whether tax rates of 40% income, 35% corporate, 23.8% capital gains, 40% dividend income, and 55% estate (death) are “fair.” The question today is: “Would you write a personal check to start a business, knowing that almost half of what you earn over time will go to the federal government in the form of taxes?”  Or stated another way, “Would you invest your own money to grow a business and employ more people and take more risk, knowing that upon the sale of your business the increased value derived from your investment and sweat equity will be substantially taxed, and, to add further insult, that upon your death more than half of the remaining value might also go to Washington, rather than to your heirs?” 

If you are curious why the unemployment rate remains stubbornly high, why GDP growth is anemic, and why many of our best and brightest college graduates remain unemployed, you need only put yourself in the position of an entrepreneur and ask – “Would I write that check?”

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Contributed by guest blogger Chuck Kocher, Certified Diamond Master Coach, ActionCoach

Remember those days when business folks sealed deals through a handshake, and it was all about who you knew?  Yes, those were the good old days, and I’d like to tell you that they’re still here!

Even in today’s technology-driven, global business environment—where we’re more prone to catch up with our buddies or business partners via Twitter and Facebook—a wise business strategy is to build a network of close relationships to generate sales referrals and ultimately revenue for your company. I would estimate that 70 percent of my business is developed through my key strategic partners: people with whom I have developed strong personal and professional ties, who then provide warm referrals to people they know.

Another way to put this is to create a strategy around creating mutually beneficial relationships to drive your business—and theirs. Here are a few key tips to get you started:

–  Tip 1: Make this a priority in your business life. Schedule 4 to 5 strategic partner meetings every week to build upon relationships and develop revenue channels.

–  Tip  2: Take your time and be a giver. Don’t go into the first meeting making it all about you and what you need. Learn more about your potential partner, what their business needs are, and ways in which you can assist.

–  Tip 3: Set the table. In meeting number 2 or 3, let your partner know that a mutually productive business partnership is a goal of yours.

–  Tip 4: Give again. Once a partnership has been established, give referrals to him or her as often as possible.

–  Tip 5: Build upon your network. Now that the groundwork for exchange has been completed, ask for the names of your partner’s trusted advisors and then go about making those people or firms a part of your network.

–  Tip 6: Perform well. Once your strategic partner has referred you to one of their advisors, perform well so that your strategic partner has confidence to provide you with more opportunities.

In short, it’s important to think foremost about the people around you and the networks you want to develop to generate revenue and opportunities for your business. Yes, social media and advertising are important tools for business generation—but so is building strategic partners.

For more information on action coach Chuck Kocher, CLICK HERE.

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Contributed by Todd Morris, Vice President Commercial Division, CB Insurance

Whether you are a government contractor or small business owner, cyber security is becoming an increasingly complex topic—affecting not only the integrity of information technology systems, but the security of the information contained within. As we all know, when an organization—government or small business—experiences a security breach, there are long-term and possibly even permanent consequences.

As such, it’s wise for all businesses to take note of the recent amendments made to the General Services Administration Acquisition Regulation (GSAR).  These amendments will affect contracts awarded after January 6, 2012 that provide the GSA with technology supplies, services, and systems with security requirements. The amended acquisition rules are meant to strengthen the security of services procured via prime- and sub-government contractors.

Contractors are now required to produce IT security plans within 30 days of the contract award, and they are required to submit written proof of IT security authorization within six months after the award—along with verification that their IT security plan remains valid annually.

According to the GSA, the requirements for submission of an IT plan will be in solicitations that, again, include information technology supplies, services, or systems in which the contractor will have physical or electronic access to government information that directly supports the mission of the GSA.

While these amendments to the GSAR place a new responsibility on government contractors to provide IT security plans, it is a necessary and appropriately cautious step in the right direction to securing sensitive information.

 Contact Todd Morris at 719.477.4275 for information on an upcoming cyber security seminar to be held at Bancorp Plaza at 8:30 a.m. on Tuesday, February 7, 2012.

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Contributed by Steve Schneider, President, CB Insurance

Hunker down?

Ours is a unique vantage point.

We have the privilege of talking with clients and prospective clients from a myriad of industries – all pushing through a difficult economic climate.  Most are hopeful, others not so much.  A popular business “strategy” as of late seems to be hunker down and wait.  Waiting for the upcoming election, waiting for valuations to drop, waiting for valuations to rise, but waiting.

However, some recent conversations have led me to a series of entrepreneurs who are taking a different approach.  These business people have surveyed the environment and decided that NOW is the time.  They are contractors who have redirected their business into areas not before considered; accountants and auditors who are preparing for better times; young first-time business owners who have found a unique and exploitable niche from which to build a company.  Risks?  Yep.  Fear of the unknown?  You bet, but they are moving their businesses forward, and from these companies will spring our next generation of Colorado Springs business leaders.  It’s important for all of us who own and manage businesses here in town to take encouragement from, and to support where we can, these locally-owned companies.

In the not too distant future, said firms will be our customers, vendors, competitors, but most importantly, job and wealth creators.  We could use a lot more of that right now.

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